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articles, Facebook, google, internet marketing, learn, page rank, seo, Social Media, traffic, train, Twitter, web site tips
Last week I mentioned several ways to get your search engine optimization efforts moving. Today I want to give you a little more to help boost the work you may have started last week.
1. Search engines are picky about how they travel around the web. Nate Klaiber mentioned web standards this morning on Technology Workgroups’ Facebook fan page and he is spot on. You see if your web pages are not set up to adhere to some standards that all web pages, web masters, and web designers should follow this will penalize you. it is like driving down a one way street the wrong way. Cool Java Script menus can be hard to read, older Flash based web sites didn’t index well in the search engines, and some content managed solutions used by hosting companies don’t play well with the internet bots and spiders. If you are curious about what a search engine spider sees when they crawl your pages try out this site to get an idea: Search Engine Spider Simulator
2. Once again props to Nate as he also mentioned good content. If people are finding useful, easy to follow information, instruction, or even entertainment, the search engines reward that. Driving traffic comes in many forms, I use this blog, our Fan Page on Facebook, Twitter, and several other user generated content (UGC) platforms via Web 2.0. See how I have added hyperlinks that track back to my other internet properties? Brings us to my next point.
3. Back links. These are like votes or likes if you are speaking Facebook. I gave Nate a back link in this post. It tells the search engines I like The Klaibers Web Engineering site and I used his name in the link. Back links can get you some ranking “juice” if they come from “authority” sites. These are sites that the search engines place a high value on and rank according to how well they follow the rules of web standards, useability, and content.
So a few more tools to add to your collection as you continue to work toward a better optimized page and get better rankings. Watch you email for tomorrows weekly news letter from Technology Workgroup. If you are not signed up go to our website and do so today!
Michael Mock
Technology Workgroup 